Are you worried about the lack of footfalls to your online store, despite the fact that you are promoting unique products and services through it? You need to understand that your website will only show up in search queries only after your website has been properly optimized for search engines, and the keywords therein have been crawled by the spider of the search engine and indexed in its database.
Most people believe that stuffing their websites with keywords is all that is required to get it indexed on the search engines and appear at the top of search results whenever someone searches for the relevant key phrases and keywords.
However, this rule used to work in the past. The anti-spam team of Google has implemented many algorithms over the last few years that makes it impossible for individuals to use these methods nowadays. You need to include latent search index and variations of the keywords that people searching online are likely to use.
For example, if you are promoting footwear through your online shop and have only used the keyword “footwear,” it will not show in the search results if people search for boots, shoes, and other variations of the term “footwear.”
Local search friendly
Apart from this, you also need to include the name of your city if you want to specifically promote your products in the local market. If you have a business in Miami and want to target the residents of the area, you have to include the term “Miami” along with the main keyword. For example, you can use key phrases like “best footwear in Miami.” You can enhance the chances of your store being found at the top of the search results by using specific key phrases such as “pink shoes for your girls in Miami.”
Apart from this, you need to ensure that you employ a responsive design on your website. This helps it to render perfectly on all type of display devices. Remember, more than 70% of individuals nowadays depend on their smartphones to search the web while on the move, and use it to purchase their requirements. You also need to ensure that your site contains lots of inbound links from authority sites of the same niche as that of yours. Google loves sites that contain rich, informative, and updated content.
Therefore, you should ensure that you upload new and descriptive text on a regular basis to make your website search engine friendly. There are many other factors that determine the SERP rankings of a website. It is impossible for the common person to perform all these tasks. If you are running your business from Miami, it is best to seek the help of a professional and reputable SEO Miami agency to take care of the search engine optimization of your online store.