Every business owner knows they need to use SEO. You have probably been told that it’s the most important bit when it comes to attracting website traffic. Yet, you may not fully understand what all that means. Here is an explanation that will give you a stronger grasp of SEO.
The main purpose of SEO
From the search engine’s point of view, SEO has a single purpose. The goal here is to find the best content and best resources for the search engine’s users. Since it’s impossible for humans to sieve through all websites, computers do this job. This is where it gets interesting.
The computer must figure out not just what the content is about. It must also determine the quality of the content. This is tricky since the computer doesn’t understand the content. So, the question becomes, how do you let the computer know your site is what is best for people who are searching?
SEO works best if it’s a win-win scenario
For SEO to work, everybody has to win. People need to find the best sites. The site owners must get the right people to their business. Based on this, SEO is the process of making this easy.
You must create a site that allows the search engine to quickly understand what it’s all about. This is known as on-page SEO. But, as you may have guessed, it’s not enough to only optimize your site.
The bigger task is proving that your site is the best in the category. You must give the search engine the reasons to make you number one. The way the search engines determine your position is by using many factors. The most important one is how people interact with your website.
The human factor in SEO
You may have heard of link-building. This is the process of attracting links to your website. The more links you get, the more the search engine believes that people value your site. In turn, they will push you up the rankings.
At the same time, the number of links is just one part of this process. The quality of the sites linking to you matters as well. Certain websites carry more weight than others.
To top that, search engines also look at how long people stay on your website. The assumption is that if your content is of high-quality, people will stay longer. Yet, the above factors are only a part of what’s involved.
Modern SEO often requires expert hands. It’s almost impossible to do all on your own without guidance. But, at least you now understand what’s involved.